• Retail Rates

    2018 Media Kit

    2018 Media Kit


    Open Rate / Non-Contract:

    $21.45 per column inch (pci)
    Discount for Chamber/DBA Members:
    $19.69 pci

    Note: As in any business, the more you buy, the better the rate.
    Ask about our frequency rates.

    Full Process Color

    Up To 35” = $25
    Over 35” = $50


    $50 per thousand - single sheet
    Multi-page insert rates available

  • Classified Rates

    Free Ads

    Sale items under $250.00,
    Lost & Found, Garage Sales

    Business Service Directory

    $12.00 for the first five lines
    (each additional line $2.50)
    Note: Four week minimum purchase.

    Private Party Display Ads

    $10.00 per column inch
    (each addtional line $2.00)

    Commercial Display Ads
    (includes rentals)

    $21.45 for 4 per column inch
    (each additional line $2.50)

    Real Estate Display Ads

    (1 x 2.5 with photo)
    $15.00 per column inch

    Help Wanted Ads

    Help Wanted Line Ad:
    $20 for the first 4 lines,
    $2.50 for each additional line.
    (approx. 30 characters per line)
    Help Wanted Display Ad:
    $18.75 per column inch


    Basic (100 words or less): $0
    Standard (200 words or less): $100
    Extended (500 words or less): $200
    Add a picture for $25
    Insertion of an American Flag is always no charge.
    Sorry, no room for logos.

  • Magazine Rates

    Back Cover

    full bleed: 8.635 x 11.625
    trim: 8.375 x 10.875
    1x $2,500.00
    6x $1,750.00

    Inside Back or Front Cover

    full bleed: 8.625 x 11.625
    trim: 8.375 x 10.875
    1x $2,300.00
    6x $1,610.00

    Premium Full Page

    (Before the Contents) full bleed: 8.625 x 11.625
    trim: 8.375 x 10.875
    1x $2,100.00
    6x $1,470.00

    Full Page:

    7.875 x 10.125
    1x $1,835.00
    6x $1,285.00

    2/3 Page:

    5.25 x 10.125
    1x $1,286.00
    6x $900.00

    1/2 Page:

    vert.: 3.875 x 10.125
    horz.: 7.875 x 5
    island: 5.25 x 7.375
    1x $1,010.00
    6x $725.00

    1/3 Page:

    standard: 5.2 x 5
    vert.: 2.5 x 10.125
    horz.: 7.875 x 3.375
    1x $830.00
    6x $580.00

    1/4 Page:

    standard: 3.875 x 5
    vert.: 1.875 x 10.125
    horz.: 7.875 x 2.5
    1x $740.00
    6x $525.00

    1/8 Page:

    standard: 3.875 x 2.5
    vert.: 1.875 x 5
    horz.: 7.875 x 1.25
    1x $455.00
    6x $325.00


    Premium Back Cover $ 1,300
    Premium Inside Front/Back Cover $ 1,100
    Full Page (7.875” wide x 10.375” high) $ 850
    Half Page (7.875” wide x 5” high) $ 650
    Third Page (5.194” wide x 5” high) $ 550
    Quarter Page (3.9” wide x 5” high) $ 450
    Eighth Page (3.9” wide x 2.5” high) $ 325

  • Website Rates


    Skyscraper Ad

    300 x 600 pixels
    Home Page - $500/Month

    Boombox Ad

    300 x 250 pixels
    Home Page - $300/Month

    Button Ad

    150x150 pixels
    Home Page - $150/Month
    (Ask about our FREE button ads!)


    Events, Photos, Inspiration, Wedding Advice & more!

    Skyscraper Ad:

    300 x 600 pixels
    $50/ month


    add SaratogaMama.com for an additional 20,000 page views per month!

    Web Banner:

    300 x 250 pixels • $85/ month


    480 x 145 pixels • $150/ month (Monthly price, with a 6 month commitment.)



Q. Where do I pick up your paper?

Q. How can I get Saratoga TODAY delivered to my home / business?
A. Unfortunately we do not offer “subscription services” at this time, but we do home deliver to over 4,000 homes in and around Saratoga Springs and bulk drop over 6,000 copies each Friday – please see DROP SPOTS for individual locations. If you are interested in getting home delivery, click here to notify our This email address is being protected from spambots. You need JavaScript enabled to view it. and if there is enough interest in your area we will start delivering there.

Q. How do I stop or delay home delivery of my paper?
A. Drop a note to our Distribution Manager:

Kim Beatty
Kim Beatty
Distribution Manager
518-581-2480 x 205
This email address is being protected from spambots. You need JavaScript enabled to view it.

Graphics Requirements

In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector artwork from the original design files. If you do not have access to the original design files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch.

Additionally, your account executive will help you develop an effective overall advertising program, which will build your brand recognition.

Preferred Print Formats

*.pdf, *.eps, *.ai, *.psd, *.indd, *.qxp, *.tiff

Note: Files should be in their original format, e.g., no flattening or rasterizing, with all fonts and associated files included. Rasterized files should be 300 dpi or larger. Low resolution files are more difficult to prepare for press, potentially causing delays and errors during the proofing process.

Preferred Applications

Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, QuarkXpress, Microsoft Word.

Preferred Web Formats

*.png, *.jpeg, *.gif
Note: Web images should be no larger than 20 KB.


Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout the greens at McGregor Links Country Club.

If you are looking to reach homeowners, business owners, Moms, and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs.

File Delivery

Creative files that do not exceed 10 MB can be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.. Larger files can be uploaded to our Dropbox account by using the following link:


Once your files have been successfully uploaded we will receive an email notification.

Community Announcements

In-memoriam, baby’s birth, first birthday, Anniversary, etc… any rite of passage announcement can be placed for free in This email address is being protected from spambots. You need JavaScript enabled to view it.


  • COURT Dennis Jones, 64, of the town of Saratoga, pleaded to June 29 felony criminal possession of a controlled substance in the first-degree. The arrest and charges mark “the largest narcotics bust in recent memory,” said Saratoga County District Attorney Karen Heggen.  The charges stemmed from a drug investigation and raid of Jones’ home on Route 32 in Saratoga by the county Sheriff’s Department. Jones was charged with the possession of 1.4 kilos of cocaine and 26 pounds of marijuana. Sentencing scheduled for Aug. 24.  Anne E. Cummins, 39, pleaded June 29 to felony DWI, in Saratoga Springs. Sentencing scheduled…

Property Transactions

  • TOWN OF BALLSTON  27 Lawmar Lane, $255,955. John Chakurmanian sold property to Josh and Sheila Horning.  219 Westside Dr., $500,000. Nicole Evers sold property to David MacRae, Jr. and Meera Tandon. 16 Jacob St., $235,000. Daniel and Brittany LaDue sold property to Ryan and Mary Travis.  15 Sherman Way, $334,000. Jan and Jennifer Van de Carr sold property to Nancy Langford and Jason Tuczynski.  455 Devils Lane, $150,000. Lynn Deming (as Trustee and Beneficiary), Sally Jenkins (as Beneficiary) and Kenneth Deming (as Beneficiary) sold property to David and Madaline Jenkins. 401 Devils Lane, $75,000. Donald and Michele Rhodes sold property…
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  • Saratoga Springs Downtown Business Association