Thursday, 07 December 2017 16:00

Popular Summer Festival to Wear a New “Hat”

Popular Summer Festival to Wear a New “Hat”

 

SARATOGA SPRINGS – A pair of music-centric street festivals which bookended the start and conclusion of the Saratoga racing meet for a generation are no more.

The Saratoga County Chamber of Commerce, main sponsors of the Hats Off and Final Stretch festivals, announced this week that it will instead feature a “Welcome Back to Racing” fan event promoting bands performing at a variety of on-site locations at bars, restaurants and hotels. 

“It’s a different downtown than it was 30 years ago,” said Chamber President Todd Shimkus. “We have so many more bars and restaurants. We think a better way to spend our time and money is to promote all the different bands playing at all the different restaurants. So, instead of us closing streets and setting up bands and stages, we’re going to collectively promote everything that’s going on inside the restaurants, bars and hotels downtown.”

Last year, the festival featured five bands each night over the course of the two-day festival, down from eight bands that performed at eight different venues each night just six years earlier, and the 10 bands who performed at the free festival in 2004. At that time, there were approximately one dozen different businesses and organizations sponsoring the event along with the Chamber and the New York Racing Association.

The cost to stage the events totals more than $30,000 and while Shimkus acknowledged sponsoring entities like NYRA and others are not contributing as much as they once had in years past, he said money is not a driving force in the Chamber’s decision.  “For us, it was the fact that we think there is a better alternative that is more supportive of the entire downtown.”

Shimkus also refuted some public comments that have been made, including some raised during this week’s City Council by local residents, that fears of vehicular terrorism played a role in the festival’s cancellation.

 “I can absolutely guarantee you the notion of a terroristic attack had nothing to do with our decision to make this change,” Shimkus said.  

The Hats Off festival, later complemented by the season-ending Final Stretch festival, was first staged in the 1990s as a way to increase crowds for the annual opening weekend of the racing season. 

“NYRA came up and Ed Lewi was with them and they were discussing what they could do to build up the attendance at the races on the first and the last weekend,” recalled Joe Dalton, who ran the Saratoga County Chamber for 40 years, before retiring in 2010.

“The Chamber basically put it together – myself, and Ed Lewi. NYRA said they would put up half the money and we would raise the other half. And it went very well,” Dalton said. “It attracted people and built up the first and last week of racing, attendance-wise. It benefitted the town and NYRA. Over the years, though, it built up so much that both of those weekends now have big crowds coming, so the need for it dissipated.” 

Susan Farnsworth was hired by the Chamber to coordinate the Hats Off and Final Stretch festivals, which she did for for 17 years. Among her duties were hiring a team that set up and tore down the staging, supplying equipment, securing city permits and coordinating with the police, and collaboratively working to secure sponsors and to hire bands

“The Hats Off Festival would draw about 20,000 people each night; Final Stretch drew about 15,000 the first night, and about 10,000 on the second evening,” said Farnsworth, who currently lives in Israel. “My favorite part of the festivals was watching people enjoying the music, seeing children dancing; The atmosphere was fun, friendly, welcoming. It helped secure Saratoga Springs’ reputation as one of the best small cities in America,” she said.

Farnsworth recalled how some visitors would schedule their trips to Saratoga to coincide with the festivals. “The original purpose (of the festivals) was to bring more visitors to town the first and last day of racing,” she said. “I am very sad to see this tradition end, but times change.”

“The primary change is that Hats Off has largely been, for 30-plus years, a bunch of bands the Chamber has paid for, with staging outside and downtown in a variety of different places,” Shimkus says.

“This last year, we had a stage on Caroline Street. We closed the road. We had security there.  We paid for a band. What we saw was that Saratoga City Tavern (also) had a band, Gaffney’s had a band, Spa City Tap and Barrel had a band – everybody on Caroline Street that had a space, had a band, and we went: What are we doing?”

Plans are being formulated to sponsor a July festival – it may be staged the Thursday prior to Opening Day – in and around existing bars and restaurants and could include locations such as Hattie’s alleyway, Henry Street venues and on Beekman Street.  

The Hats Off festival, which ran from 7 p.m. to 11 p.m. on Fridays and Saturdays, largely drew crowds 21 and over. “Maybe that wasn’t the case 10 years ago, but it is now. Families are not coming to the Hats Off festival,” Shimkus said.  The specifics will be decided in the new year.

“Everybody out there that’s freaking out, just be a little patient and know that the Chamber has always done what’s in the best interests of the downtown,” Shimkus said. ‘When we announce our final plans, I think everyone will go: ‘Wow, that’s a really good idea.’”   

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